“Right now may actually be one of the best times to buy a home” National Association of Realtors 2006 Marketing Campaign
As it turned out when that statement was made, it was probably the worst time to buy a home.
Promoting home ownership as a primary real estate marketing ploy is a mistake that the National Association of Realtors (NAR) and its REALTOR members often make because:
-they run the risk of giving bad advice – it can’t always be a good time to buy a home*; and
-it sounds more like “now is one of the best times for us to make commissions”.
I understand the logic. If more people would buy homes, there would be more work for Realtors.
Imagine, however, if the American Bar Association were to run ads blaring:...