I see that Fiat is promoting their new vehicles in the USA. I can't think of a good fiat/Fiat joke, but maybe you can ...
Use your fiat to buy a Fiat?
Big-hearted, gregarious, and excitable, this 1959 runs the local tire shop, Luigi's Casa Della Tires, which is the "Home of the Leaning Tower of Tires." Together with his diminutive forklift pal Guido, Luigi is an avid race-car fan (with a bias towards Ferraris) who is always eager to please. Business hasn't been good in years, so you can always count on a bargain on a new set of wheels from this merry merchant. Tony Shalhoub ("Big Night," "Monk") puts the accent on comedy in this tireless performance